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Using content to strengthen and develop brand affinity can ultimately drive leads and sales. Throughout my career, I have created, published, and measured content to build trust and rapport with a brand's audience. Working closely with Subject Matter Experts to develop each article, it is my job to define content journeys for technical and business decision-makers and influencers across industries. I am accountable for understanding the business priorities, knowing the target audience, defining the content journey that attracts and inspires customers, and managing quality execution and delivery of content. Finally, throughout the industry thought-leadership content creation process, I promote best practices as they relate to SEO, social, optimization, and localization.