I have years of experience managing and overseeing a rolling12-month digital marketing calendar aligned to business objectives, executive audiences, and key programs - including website, email, social, publications, and paid media.
I own the creation, production, and publishing of digital communications, marketing campaigns, and content development on various social media accounts, according to the editorial calendar and cadence.
Experience executing engagement strategies for LinkedIn, Facebook, Instagram, Twitter, TikTok, and Pinterest.
I often develop content strategies for PR initiatives, ensuring content is on-brand and consistent in style, quality, and tone of voice.
I know how to create a compelling, data-driven recruitment marketing strategy incorporating content on earned, social, and paid channels. This includes collaboration with internal and external partners to support planning, scoping and execution of employer branding, recruitment marketing and employee engagement.
I support events globally through the creation of event emails, registration forms, landing pages, and other demand generation activities. This requires the influence and alignment with key stakeholders and peers on event strategies across the company.
SEO, PPC, & Paid Social
I have experience with on-page SEO – Including writing title tags, H1s, meta descriptions, and using SEO best practices.